Zest, in culinary terms, refers to the outer peel of a citrus fruit, prized for its ability 

to enhance flavour in cooking and baking. However, the term also embodies a 

broader concept: an approach to life characterised by enthusiasm and vitality. 

Two years prior to the establishment of Zest Art and Counselling, I established a 

project that facilitated individuals in articulating their traumatic experiences 

through art. During this period, I coined a Chinese phrase: 

載[joi3]憶[yik1] 

which translates to 

carrying memories. 

Clients bring their memories into the counselling room, embarking on a journey of 

self-exploration. They are empowered to create and carry new, positive memories 

for the future after sessions. These newly formed memories serve as both 

therapeutic and restorative, infusing their lives with uplifting elements akin to zest 

and energising them to confront present and future challenges. 

To convey the essence of this philosophy in a more engaging manner in English, I 

select-ed the name "Zest." This choice not only resonates with the phonetic 

qualities of the Chinese term, but also aligns seamlessly with the overarching 

mission of Zest Art and Counselling, encapsulating an ethos of vitality and renewal.